In Michigan, the Rising American Electorate—unmarried women, people of color, and millennials—make up half of all the eligible voters in the state. Unmarried women are 26% of Michigan’s vote-eligible population, millennials are 24%, and people of color are 21%.

So we thought it would be interesting to look more closely at where millennials overlap with unmarried women and people of color—since millennials are one of the most highly-contested demographic groups on the Democratic side.

Almost four in ten millennials in Michigan (38.1%) are unmarried women. 15.8% of unmarried millennial women in Michigan are African-American, and 6.7% of unmarried millennial women in Michigan are Latino.

Learn more about unmarried women in the March 8 primary states:
Michigan
Mississippi
Idaho
Hawaii

Read the full story by Asma Khalid at NPR.

What’s at stake? In all, 595 Republican delegates—a little less than half of the 1,237 delegates required to win the GOP nomination—will be available on Super Tuesday. On the Democratic side, about 1,004 delegates will be available on March 1, out of the 2,383 delegates a candidate will need to win the nomination.

The participation of the Rising American Electorate (RAE)—unmarried women, people of color and millennials—has the potential to dramatically affect outcomes in several states where they make up a large percentage of eligible voters:

• In Texas, GOP candidate Senator Ted Cruz’s home state, the RAE makes up 66% of eligible voters, but as of November 2014 only 52% of the RAE were registered to vote. 46% of the eligible voters in Texas are people of color; 29% are 35 or younger.
• In Georgia, 62% of the eligible voters are either unmarried women, people of color or millennials. 59% of them are registered to vote. 39% of the state’s eligible voters are people of color.
• In Alaska, 61% of the state’s eligible voters are members of the RAE; 62% of the RAE are registered to vote. People of color make up 38% of the state’s eligible voters.
• In Alabama, the RAE makes up 56% of the eligible voters; 62% of the RAE are registered to vote. 30% of eligible voters in Alabama are people of color.
• In Virginia, 56% of eligible voters are RAE members; 59% of the RAE are registered to vote. 30% of eligible voters are people of color.

Unmarried women make up at least a quarter of the eligible voters in these Super Tuesday states: Alabama (27%), Arkansas (25%), Georgia (27%), Massachusetts (27%), Minnesota (25%), Oklahoma (25%), Tennessee (27%), Texas (26%), and Vermont (25%).

Learn more about unmarried women in the Super Tuesday states:

Nationally, the RAE—which is comprised of millennials (voters 35 and younger), unmarried women, and people of color—make up the majority, close to 57 percent, of all eligible voters.

In South Carolina, that combination of voters makes up exactly 57 percent of the vote-eligible population:

• Unmarried women make up 27 percent of eligible voters;
• Millennials make up 27 percent; and
• African-Americans make up 26 percent.

And what’s the overlap between these demographic groups?

• 38.7 percent of all millennials in South Carolina are unmarried women;
• 32.6 percent of eligible African-American voters are 35 or younger; and
• 31.7 percent of millennials in the state are unmarried African-American women.

In Nevada, the RAE accounts for 62 percent of eligible voters, meaning their influence over the caucus outcomes could be significant.

• Unmarried women make up 26 percent of eligible voters;
• Millennials make up 28 percent; and
• Latinos account for 19 percent of all eligible voters in the state.

The overlap?

• 26.5 percent of voters 35 and younger (millennials) in Nevada are unmarried women.
• 27.6 percent of millennials are Latino; and,
• 16.5 percent of millennials are unmarried Latina women.

In fact, the number of eligible African-American voters is projected to increase from 2012 to 2016 by 2.1 million.²

Over one-fifth of African-Americans live in poverty, according to recent Census data. In addition, many African-American women are still struggling economically with a median income of $35,000 a year and face a larger pay gap, making 70 cents for every dollar a white man makes.³

Notes
1. Greenberg Quinlan Rosner Research, Democracy Corps, and Women’s Voices Women Vote Action Fund. ”How unmarried women, youth and people of color defined this election,” 19 November 2012. Slide 33.
2. Lake Research Partners/The Voter Participation Center. “Gearing Up for 2016,” updated 25 September 2015. Slide 13.
3. Lake Research Partners/The Voter Participation Center. “Gearing Up for 2016,” updated 25 September 2015. Slide 61.

The RAE makes up close to 57 (56.7%) percent of eligible voters in U.S. In Iowa, the RAE made up 45 percent of eligible voters and just 41 percent in New Hampshire. But in South Carolina, the RAE makes up 57 percent of eligible voters in the state; they make up 62 percent in Nevada.

South Carolina

The South Carolina primaries are the “first in the South” primaries for both parties. The Republican primary will be held on February 20; the Democrats will vote on February 27. Historically, these key early primaries have helped narrow the field of both Democratic and Republican contenders. The state does not have registration by party. Voters may vote in either party’s primary, but not in both.

South Carolina’s primary is the first contest in which a large percentage of the electorate will be African American. People of color make up 31 percent of the eligible voters in South Carolina. 65 percent of those eligible voters are registered to vote; 35 percent are not.

Unmarried women in South Carolina make up 27 percent of the eligible voters:

• Women make up more than half of South Carolina’s population (53%)
• There are more unmarried women (51.3%) than married women (48.7%) in the state.
• 5 percent of unmarried women in South Carolina are African-American.
• 64 percent of unmarried women are registered to vote.

A detailed demographic analysis from the Voter Participation Data Center shows that unmarried women have a large and vital economic stake in the outcome of the presidential election:

• Unmarried women have the highest unemployment rate in the state: 9.9%. They are more than two and a half times more likely to be unemployed than married women (3.7%).
• Unmarried women earn less than married women. Married women in South Carolina earn close to what a man earns (93.8%); unmarried women lag behind making 81.4 percent of what a man earns in the Palmetto State.
• More than a quarter of unmarried women in South Carolina live in poverty and unmarried women are more than 3 times as likely to live in poverty (25.8%) than married women (8.0%).
• About six in ten of all minimum wage or below-minimum wage workers in South Carolina are women.

Nevada

Nevada’s Democratic caucus is scheduled for February 20; the GOP caucus is set for February 23. Nevada is the first state in the West to vote, the first primarily labor-based state to vote, and the first state with a significant Hispanic population to vote. Close to one in five (18.9%) of Nevada’s eligible voters is Hispanic. Fifty-four percent of eligible Hispanic voters in Nevada are registered to vote; 46 percent are not.

Anyone who will be 18 years old at the time of the Nov. 8 general election is eligible to participate in the caucuses, including high school students. The caucus is a partisan process; people who want to participate must be registered as a member of the party. Democrats have same-day registration while Republicans require voters to register by Feb. 13.

Unmarried women make up 26 percent of Nevada’s eligible voters.

• There are close to equal numbers of men and women in Nevada. Women make up 50.3% of Nevada’s population; men make up 49.7%.
• There are more unmarried women (51.6%) than married women (48.4%) in the state.
• More than a quarter of Hispanics are unmarried women (25.6%).
• 55 percent of unmarried women are registered to vote.

An economic profile from the Voter Participation Data Center makes it clear unmarried women have a lot riding on the outcome of the presidential election:

• Unmarried women have the highest unemployment rate in the state (11.5%). They are more than four times more likely to be unemployed than married women (2.6%)
• Unmarried women earn less than married women. Married women in Nevada earn 82.5% of what a man earns; unmarried women make 76.8% of what a man earns in the Palmetto State.
• More than a fifth of unmarried women in Nevada live in poverty and unmarried women are more than almost 3 times as likely to live in poverty (21.3%) than married women (7.7%).

Next: Super Tuesday, March 1

Demographically, New Hampshire is very different than the rest of the nation. Its population is 1.5 percent African-American; the country is 13.2 percent African-American. People in New Hampshire are more educated and more likely to be homeowners than are residents of other states.

According to the most recent census data:

• Women make up more than half of the state’s population.
• 46.3% of New Hampshire’s women are unmarried.
• Unmarried women make up 23.6% of the eligible voters in New Hampshire.
• 61% of unmarried women are registered to vote.

A detailed demographic analysis done for the Voter Participation Center shows that unmarried women have a large and vital economic stake in the outcome of the presidential election:

• Unmarried women have the highest unemployment rate in the state – 6.5%.
• They earn substantially less than married women. Unmarried women in New Hampshire earn close to 62% (61.8%) of what a man earns; married women earn close to 90% (89.8%).
• Unmarried women are more than 7 times as likely to live in poverty (14.4 %) than married women (1.7%).
• About seven in ten of all minimum wage or below-minimum wage workers in New Hampshire are women.

Next up: South Carolina

So who shows up in the dead of the midwestern winter to shape America’s future?  

Historically, according to an analysis from Drake University in Iowa, Republican caucus goers tend to skew heavily male; Democratic caucus goers tend to skew heavily female.  

According to the most recent census data: 

• Women make up slightly more than half of the Iowa population (50.8%)
• 45.4% of women in Iowa are unmarried
• Unmarried women make up 23 percent of the eligible voters in Iowa 
• 62 percent of them are registered to vote

A detailed demographic analysis done for the Voter Participation Center shows that unmarried women have a large and vital economic stake in the outcome of the presidential election:

• Unmarried women are more likely than married women in Iowa to be unemployed 
• Unmarried women are four times as likely to be living in poverty than married women
• Six in ten workers in Iowa who make minimum wage or less are women.
• Unmarried women earn less than other Iowans.  They make 70.8 percent of what men earn; married women in Iowa make 80.8 percent of men’s earnings.

Next up: New Hampshire

For more information, check out MarketWatch’s article about the study.