During Black History Month, we thought it would be a good time to take a deeper look at a key segment of the Rising American Electorate (RAE)—African-American voters.
- Nine out of ten African-Americans voted for Barack Obama in 20121, and the coalition behind President Obama’s victories in 2008 and 2012 is still intact and growing.
- In fact, the number of eligible African-American voters is projected to increase from 2012 to 2016 by 2.1 million.2
- In order to connect with African-American voters, and the RAE as a whole, candidates must champion a middle-class economic agenda combined with a political system reform agenda.
- Over one-fifth of African-Americans live in poverty, according to recent Census data. In addition, many African-American women are still struggling economically with a median income of $35,000 a year and face a larger pay gap, making 70 cents for every dollar a white man makes.3
- VPC has generated over 700,000 voter registration applications among African-Americans since 2004.
1. Greenberg Quinlan Rosner Research, Democracy Corps, and Women’s Voices Women Vote Action Fund. ”How unmarried women, youth and people of color defined this election,” 19 November 2012. Slide 33.
2. Lake Research Partners/The Voter Participation Center. “Gearing Up for 2016,” updated 25 September 2015. Slide 13.
3. Lake Research Partners/The Voter Participation Center. “Gearing Up for 2016,” updated 25 September 2015. Slide 61.