Unmarried women, people of color and millennials (age 18-35) now make up the majority (56.7 percent) of the U.S. population. Unmarried women make up one of the largest shares of this Rising American Electorate (RAE).
Almost one of every two women is unmarried. By 2016, for the first time, the majority of women eligible to vote will be unmarried.
Unmarried women are at least 25 percent of the eligible voters in every competitive state.
There is a significant gap between the number of unmarried women who can vote and the number who do vote.
About one in three unmarried women is not eligible to vote.
In 2012, unmarried women and the entire Rising American Electorate overwhelming voted to reelect President Obama.
If only married women had voted in 2012, President Obama would not have been reelected.