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The Rising American Electorate: A Profile

July 9, 2015

The fast-growing Rising American Electorate (RAE) – unmarried women, people of color and young people 18-35 (Millennials) — now account for more than half (56.7 percent) of all eligible voters in the United States.


All of the groups that make up the RAE are growing rapidly and by 2016, they will likely cast over half of all ballots, making them the majority of the electorate.


The RAE population is growing all across America.


While RAE turnout has increased in recent elections, they still do not vote in proportion to their share of the population.


There is a gap in almost all RAE groups between the number of RAE members who could vote and those who do.


About a third of the RAE is not registered to vote.


Latinos and young people are the least likely to be registered.


RAE turnout in 2012 was 55 percent, compared to an almost 70 percent (69.9 percent) turnout by the rest of the electorate. RAE members who voted in 2012 helped reelect President Obama.


All the groups that make up the RAE overwhelmingly supported President Obama.


Unmarried Women and the Rising American Electorate: A Deeper Dive
An in-depth demographic, economic and political look at unmarried women and the Rising American Electorate from Lake Research Partners.