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New Poll: Unmarried Women Poised to Make the Difference in 2016

January 16, 2015

Unmarried women and other members of the Rising American Electorate could be responsible for Democratic presidential success in 2016, just as they were in 2012, according to a new national poll released today by the Women’s Voices Women Vote Action Fund. The survey, conducted by pollster Stan Greenberg and Democracy Corps, found that former Secretary of State Hillary Clinton leads likely Republican candidates in the 2016 presidential race by 62 percent to 33 percent among unmarried women voters. With all voters, Sec. Clinton begins with a 6 point lead over Gov. Mitt Romney and a 12 point lead over Gov. Jeb Bush.

The new national findings make clear that all candidates who aspire to the White House will need to speak to the financial insecurities many voters feel.

“Voters are still getting squeezed economically,” said Page Gardner, president and founder of the Voices Women Vote Action Fund. “But, our new research suggests that unmarried women could provide Democratic presidential candidates with a winning advantage if their concerns about their economic well-being are addressed.”

The survey was a joint project of Democracy Corps, WVWVAF, and the Voter Participation Center. The Voter Participation Center research related to nonpartisan questions regarding policy topics.


Results from the 2016 voter survey from GQRR, Democracy Corps, Women's Voices Women Vote Action Fund, and the Voter Participation Center.