A new PrioritiesUSA poll from Global Strategy Group and Garin Hart Yang provides important insight to two voting groups that were critical in the 2016 election: “swing voters” who supported Obama in 2012, and Trump in 2016, and “turnout voters” who voted in 2012, but stayed home in 2016. The research included a survey of 801 Obama/Trump voters, and focus groups in key swing states.
Key insights from the poll:
- In particular, non-college women present a key opportunity. Non-college women make up the largest proportion of Obama-Trump voters with mixed feelings about voting for Trump and thus present a particularly promising opportunity for persuasion efforts.
- Turnout voters – those who voted in 2012, but not 2016 – are disillusioned about politics, but extremely unhappy about the idea of a Donald Trump presidency. They were surprised about the 2016 outcome and are distraught about the prospect of four years under Trump.
- Turnout voters are also concerned about how Trump may unravel core protections that they value. Drop-off voters are concerned Trump will undermine women’s rights, do serious damage to the environment, and promote a divisive agenda.