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Best Opportunities to Expand the 2016 Electorate

August 11, 2015

In 2016, the members of the Rising American Electorate (RAE)—unmarried women, people of color and Millennials aged 18-35—will make up at least 56 percent of the U.S. population eligible to vote. But right now, more than four in ten (42 percent) of the RAE are not registered to vote. The largest RAE subgroups that are least likely to be registered are Millennials, Hispanics and unmarried women. The greatest opportunity to expand the electorate so it reflects the changes in our population is through registration.